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PAPER I - Communication & PR 5
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Evolution of communicationLecture1.1
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The process and functions of communicationLecture1.2
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Major theories of communicationLecture1.3
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Role of communication in developmentLecture1.4
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Public Relations & Major development communication campaignsLecture1.5
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PAPER II- Electronic Journalism & Media Ethics 5
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What is news and what are the news values in different mediaLecture2.1
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Media Laws and EthicsLecture2.2
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Basics of Visual language and making of a visual storyLecture2.3
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Duties and responsibilities of TV JournalistsLecture2.4
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Radio News ProgrammesLecture2.5
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PAPER III Production Technology & Graphics 6
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Introduction to Digital Media – CamerasLecture3.1
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Lenses and SensorsLecture3.2
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Lights and LightingsLecture3.3
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Introduction to Digital Media : Audio-Visual editingLecture3.4
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Basics of Programme ProductionLecture3.5
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Basics of GraphicsLecture3.6
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PAPER IV - New Media & Web Technology 5
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Introduction to Web technologyLecture4.1
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Web LinksLecture4.2
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Introduction to Content Management SystemsLecture4.3
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Introduction to PHPLecture4.4
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Analysis of Social MediaLecture4.5
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PAPER V - Advertising & Media Marketing 5
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AdvertisingLecture5.1
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Integrated Marketing CommunicationLecture5.2
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Types of print mediaLecture5.3
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Public RelationsLecture5.4
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Media Planning and digital marketingLecture5.5
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PAPER VI - Data Journalism 4
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Introduction to data science and data journalismLecture6.1
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Introduction to basic statistics and probabilityLecture6.2
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Interrogating dataLecture6.3
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Representing DataLecture6.4
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PAPER VII-A - Digital Media Production (Elective Courses ) 5
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Perception and VisualisationLecture7.1
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Still Photography and Image ManipulationLecture7.2
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Basics of VideographyLecture7.3
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Production MethodsLecture7.4
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Audio ProductionLecture7.5
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PAPER VII-B - Web Desigining And Development (Elective Courses ) 4
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Basics of Web DesigningLecture8.1
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LayoutLecture8.2
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Website DevelopmentLecture8.3
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Writing for WebLecture8.4
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PAPER VII-C - Advertising and Public Relations (Elective Courses ) 5
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Functions of AdvertisingLecture9.1
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Marketing ConceptsLecture9.2
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PR as a Tool of Marketing CommunicationLecture9.3
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Technical of Effective PRLecture9.4
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Corporate CommunicationLecture9.5
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INTERNSHIP IN THE MEDIA INDUSTRY & FINAL PROJECT 0
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